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  Consultative Marketing
  Working in concert with your sales efforts to develop a sound and well-executed marketing plan designed to:
  • Ensure adequate demand
  • Identify prospective investors
  • Create convincing messages
  • Reach decision-making executives
   

 
 
 

Consultative Marketing Case Studies

Carolinas Gateway Partnership Marketing Services
West Kentucky Corporation Marketing Campaign

In response to a need for professional assistance in both public and private sector marketing, DCG Corplan established the Prospects Contact Center. Staffed by experienced business consultants, the Center is exclusively devoted to providing a dependable source of fully qualified leads, along with systematic follow-up to cultivate these prospects.

Unlike expensive display ads or wasteful mass mailings, the Center’s consultants utilize information-based marketing techniques to maintain direct contact with decision makers in 105,000 corporations. Our clients are provided with frequent progress reports on prospects that are eager to learn more about new opportunities, and, on average, can expect more than 50 active leads resulting from an intensive 13-week prospect search

  Consultative            Marketing      Glossary
 - Advertising effectiveness
 - Attraction model
 - Barriers to competition
 - Barriers to entry
 - Benchmarking
 - Concentration strategy
 - Contractural vertical marketing system
 - Customization
 - Demand curve
 - E-commerce
 - Factoring
 - Hit rate
 - Inelastic demand
 - Inelastic supply
 - Institutional market
 - Law of diminishing return
 - Law of diminishing utility
 - Market penetration
 - Media relations
 - Multiple channels
 - National account
 - Primary advertising
 - Prospecting
 - Public service announcement
 - Scorecarding
 - Supply curve
 - Trade area
 - Trading area
 - Value added
 - Vertcal integration
 - Vertical market
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